The Art + Science of feeling

Nike

New York, NY. 2013

Visitors to Nike's Hyperfeel product release experience entered a maze-like structure, removed their shoes and were fitted with bio-feedback sensors to track their reactions to different floor surfaces, (pebbles, sand, grass, etc.) The collated data was presented at the end of the experience as a visually compelling projection onto a lit round screen assembly.

Working with Odd Division, this installation was created to promote Nike's new Hyperfeel shoe. This project was completed as a collaboration with the firm Sub Rosa.